Social Innovations. Music. Surfing. Life.


Best Buy gets serious about omnichannel.

The idea in omnichannel is to reach customers wherever they are—in a store, online or via their phones—and use technology to turn costly physical stores into an advantage. One deceptively simple step Best Buy took was to add a “Store Pickup” button to its online shop. It turns out many shoppers like to browse and pay online but prefer to actually pick up that TV themselves—they just had no way of doing that before.

(via Best Buy Adopts an Omnichannel Strategy, Mixing Stores and Online Sales | MIT Technology Review)


Best Buy gets serious about omnichannel.

The idea in omnichannel is to reach customers wherever they are—in a store, online or via their phones—and use technology to turn costly physical stores into an advantage. One deceptively simple step Best Buy took was to add a “Store Pickup” button to its online shop. It turns out many shoppers like to browse and pay online but prefer to actually pick up that TV themselves—they just had no way of doing that before.

(via Best Buy Adopts an Omnichannel Strategy, Mixing Stores and Online Sales | MIT Technology Review)

Is a social network without integrated analytics like a vehicle without a safety belt?


Social media hit a low with the Boston Marathon witchhunt, says blogger Eric Schartzman. Analytics, he argues, needs to be embedded in big data.

Via |Without Analytics,Big Data is Just Noise 

(via ibmsocialbiz)

Why one company’s internal social network worked where so many fail


Less than a year after its launch, more than 25,000 CEMEX employees use Shift, its social, internal collaboration platform, to communicate and collaborate with their colleagues around the globe. There are more than 700 blogs written by employees, including CEO Lorenzo Zambrano and the presidents of several international CEMEX divisions. In addition, Shift has spawned the creation of more than 500 work- and project-based communities.

Why did it catch on? An immediate sense of purpose in the form of five initiatives and global leadership to seed a new culture. 


Via CITEWorld

How Can Marketers Have More Influence?


Join us for a FREE live virtual panel discussion to learn about the obstacles facing chief marketing officers, including control over marketing mix and access to customer data, and how to overcome the obstacles to gain greatest marketing influence and control.

Sign up now and get a free PDF download of the research briefing “The Gap Between the Vision for Marketing and the Reality.”

Tuesday, December 18, 2012 
12:30 - 1:30 p.m. EST


Peter J. Korsten, IBM Institute for Business Value

Peter J. Korsten
IBM Institute for Business Value

Bobby J. Calder, Kellogg School of Management

Bobby J. Calder
Kellogg School of Management, Northwestern University

Martha Mangelsdorf, MIT Sloan Management Review

Martha Mangelsdorf
MIT Sloan Management Review

Edward C. Malthouse, Medill School of Journalism

Edward C. Malthouse
Medill School of Journalism, Northwestern

(Source: smarterplanet)

Join Rockteam at Connect Lotusphere 2013!

Rockteam will be heading to Orlando, FL on January 26 - 31 for IBM’s premier conference on social business technology, IBM Connect 2013! I invite you to join the team and connect in real-time! Today is the last day to take advantage of the early bird pricing at $2,095.00 per person.  

Click here to access the registration page.

Instructions for RockTeam Customers:

When you register for IBM Connect 2013 - you will be asked how you heard about the conference.  When you respond to this question, please select “Other” - then in the open field be sure to include the code BPPRT13

How did you hear about IBM Connect?
[  ]  E-mail Conference email/mailer.  If yes, please enter source code.
[  ]  Mail  If yes, please enter source code.
[  ]  Conference web site  Internet
[  ]  Social Media  Social Networking site. (i.e. Facebook, LinkedIn, Twitter, etc)    If yes, select which one.
[  ]  IBM Newsletter Online advertisement
[  ]  IBM Data Management Magazine Flyer received at another event
[  ]  Telemarketing
[  ]  Business Partner Invitation from a participating exhibitor/sponsor
[  ]  IBM Rep Sales Representative
[  ]  Colleague
[  ]  User Group
[  ]  IBM Conference
[  ]  Non-IBM Conference
[  ]  Word of mouth from a friend, colleague or peer
[  ]  Other    __BPPRT13___________

Dec 6

Ed Brill Unplugged: Why IBM for Collaboration Solutions Today and Beyond

Today IBM leads the industry in delivering robust enterprise collaboration software that empowers people to connect, collaborate, and innovate while optimizing the way they work. Register for this one hour webinar to hear special guest speaker Ed Brill’s unplugged perspective on why IBM is the industry leader for Collaboration Solutions today and why IBM will continue to be the industry leader in 2013 and beyond. Ed Brill is responsible for product portfolio management and strategy for IBM Collaboration Solutions including messaging, collaborative applications, productivity, and social communications.

This one hour webinar is aimed at decision makers responsible for Messaging & Collaboration, Unified Communications, Social software, Mobile software and Online Collaboration Services, line of business leaders, IT managers and analysts.

This webinar is offered free of charge.

When: 12/18/2012, 12PM CST (1 Hour)

Register here: 

Join me for “Leveraging Cloud Technologies to Help Your Organization Work Smarter, Not Harder”

Date: Thursday, November 8, 2012 
Time: 2:00 PM EST 

I’ll be a panel speaker for IBM SmartCloud with North American SaaS Leader Ted Brufke and Lisa Lucadamo Jerrett, Offering Manager for SmartCloud for Social Business. Here’s what we will be focusing on: 

A recent study by the McKinsey Global Institute found that “social technologies, when used within and across enterprises, have the potential to raise the productivity of the high skill knowledge workers that are critical to performance and growth in the 21st century by 20 to 25 percent.”1 

Are you taking full advantage of the enterprise social cloud technologies available in today’s marketplace to increase your company’s productivity? Is your organization working smarter or harder? 

In this webcast, you’ll learn how to activate your workforce using enterprise social cloud collaboration tools to:

  • Improve productivity and unleash innovation by transcending traditional boundaries to connect employees, partners and customer regardless of time or location. 
  • Help individuals be their most effective in their work by bringing together talent and content at the right times and place to support better, faster solutions to business opportunities. 
  • Deploy the right combination of on-premises, cloud-based, and mobile capabilities to help your organization be successful.

1(The social economy: Unlocking value and productivity through social technologies, McKinsey Global Institute, July 2012) 

Register using this link —> Leveraging Cloud Technologies to Help Your Organization Work Smarter, Not Harder

The Social Business: Leadership In A Social Era: Notes From #Pivotcon


…three challenges for leadership. I think these form a power law: the first is twice as large/critical/difficult as the second, and the second is twice as large as the third. So I am going to take 2 minutes for the first, one minute for the second, and 30 seconds for the third.

1 Welcome To The Postnormal

Joshuah Delos Santos, 13, Death by Suicide (my youngest 1st cousin)

We have failed yet another one.  On Tuesday, September 18th, 13-year-old Joshuah Delos Santos took his own life.  Martha Angelica Gonzales wrote this about her cousin,  Joshuah:

Imagine being 13 and thinking about ending your life because you are being bullied… No one to turn to because you feel like speaking out will fuel the fire.  So you hide from everyone and mask it with a smile because you don’t want to make it a big deal.  Then, the day comes where you can’t take anymore and have that moment’s courage to end all the pain and suffering inside of you.

That day came.  The morning of September 18, 2012, my cousin Joshuah Allen Delos Santos decided to end his life because he was being bullied.

Please have a heart and make a difference by raising awareness about Bullying before it’s too late.  Josh did now show signs of being bullied.  Dont wait for the next victim to end their life because of bullies.  Stand up.  Speak out!

Joshuah Delos Santos

Joshuah must have endured some intense bullying, and probably for quite a while, to be pushed to the point of ending his life.  Several things really stand out, for me at least, about this tragedy:

  1. Once again, the authorities swept the bullying element right off the table and under the carpet:  ”…police have not been able to find any evidence to corroborate those claims.

    “There’s nothing in our investigation at this point in time that he was bullied at all,” said Nanticoke police Chief Bill Shulz in a phone interview Wednesday.”  As is the case far too often, there seems to be a rush-to-judgement to take the bullying element out of the picture.

  2. According to everything I’ve read, Joshuah dealt with this all on his own.  He kept it in.  No one knew what he was going through.  That is, until Tuesday.

I don’t know what it’s going to take to compel the authorities, from the school administrators to the law enforcement agencies, to stop running from the reality of the menace of bullying.  Far too often I’ve reported cases of teen suicides where everyoneclose to the situation acknowledged that bullying was the culprit only to have the school officials and law enforcement agency in place at the time completely dismiss it.  Many schools, including Joshuah’s, now have zero-tolerance bullying policies on the books.  Yet, when we lose another teenager to suicide, and everyone close to the victim screams to the top of their lungs BULLYING, the authorities tuck their tails and run, quick to release “official” statements that bullying wasn’t involved.  Like Bill Shulz did in this case.

Zero tolerance is the perfect answer, and it looks great on paper.  It’s sounds even better to be able to tell the parents at the beginning of the new school year that, “yes, we have a ‘zero-tolerance’ policy on bullying.”  But, what does that mean?  What good is “zero-tolerance” when kids are still being bullied to the point of wanting to end their lives?  ”Zero-tolerance” is a great policy.  It looks and sounds great; however, this is real life.  And, in the real world, words without action are meaningless.  ”Zero-tolerance” could’ve, and probably would’ve, saved Joshuah Delos Santos’ life had it been enforced rather than just in theory.

Like many young suicide victims before him, Joshuah kept all of the torment in.  His sister, Nicole, said:  ”He was really good at hiding his feelings”.  Part of the pain that his family and friends will have to cope with for a long time to come is the fact that no one knew of his inner struggles.  But, in order for anyone to know, it is imperative for youngsters everywhere to understand that it is completely okay, even expected!, for them to speak up and speak out.  This has to be instilled at a very early age.  Speak up.  And, don’t stop speaking up until someone hears you!  I’m 100% convinced that it works.  It may not work 100% of the time.  However, if it works only 85% of the time, imagine the dramatic drop in bully-related suicides.

We must create a culture in where young people, like Joshuah, know in their heart of hearts that they can speak up and out, and there will be someone, anyone!, who will indeed listen and try to help.  In the homes.  In the schools.  Everywhere.  It’s has to happen if we’re ever going to see this devastating trend begin to reverse.  Indeed, the policy in place where Joshuah went to school can be very good:

The Greater Nanticoke Area School District, where Joshuah attended eighth grade, has a “zero tolerance” bullying policy and an anonymous “bullying report form” on the district website.

They have to have the confidence that talking about it, speaking up, speaking out will make a difference.  Too many of them are afraid that speaking up will only make things worse.  And, that’s our fault as adults.   We, as a society, are failing these young people miserably.  These suicides are very much preventable.  It’s imperative that we stop shaking our collective head, complaining about how bad this has gotten (which it has), and start taking strong, positive action to make this go away.  It’s not going to go away on its own.  It’s not going to go away with concerted effort.

Joshuah, rest in peace.  You can’t be tormented now.  And, to the family and friends Joshua Allen Delos Santos, my heart goes out to you.

*********************TALKING IS VITAL!  IT CAN SAVE LIVES!*********************

Suicide Prevention Lifeline

The Trevor Project


Enough is Enough: the blog page

Stopbullies Dedicated to Josh


Jul 7

Social media content marketing is the second-most popular way of promoting content for one’s brand and is used by 74 percent of B2B marketers. Posting articles is first. Full infographic at All Twitter


Social media content marketing is the second-most popular way of promoting content for one’s brand and is used by 74 percent of B2B marketers. Posting articles is first. Full infographic at All Twitter

IBM Named Worldwide Marketshare Leader in Social Software for Third Consecutive Year

ARMONK, N.Y. - 18 Jun 2012: IBM (NYSE: IBM) today announced that for the third consecutive year, IDC ranked IBM number one in worldwide market share for enterprise social software.  According to IDC’s analysis of 2011 revenue, IBM grew faster than its competitors and nearly two times faster than the overall market which grew approximately 40 percent.*

IBM is the Social Business Leader

The growing popularity of social networking continues to explode, with more and more organizations looking for ways to adopt social business practices to integrate global teams, drive innovation, increase productivity and better reach customers and partners. 

According to IDC, the enterprise social platforms market is expected to reach $4.5 billion by 2016, representing growth of 43 percent over the next four years.* 

While this demand is on the rise, organizations are still looking for ways to embrace social capabilities to transform virtually every part of their business operations, from marketing to research innovation and human resources, but lack the tools to gain insight into the enormous stream of information and use it in a meaningful way.

"Social software is gaining in momentum in the enterprise," says Michael Fauscette, group vice president for IDC’s Software Business Solutions Group. "Companies are seeing significant gain in productivity and increasing value from successfully deployed social software solutions including supporting ad hoc work by bringing people, data, content, and systems together in real time and making more effective critical business decisions by providing the ‘right information’ in the work context."

Today, more than 35 percent of Fortune 100 companies have adopted IBM’s social software offerings including eight of the top 10 retailers and banks. IBM’s social business software and services is unique combining social networking capabilities with analytics to help companies capture information and insights into dialogues from employees and customers and create interactions that translate into real value.

IBM’s social networking platform, IBM Connections, allows for instant collaboration with one simple click and the ability to build social communities both inside and outside the organization to increase customer loyalty and speed business results. IBM Connections is available both on premise and in the cloud.

In the past year, new IBM Connections clients include Lowe’s Home Improvement, Electrolux, TD Bank, Newly Weds Foods, Russell’s Convenience stores, Bayer Material Science, The Ottawa Hospital, Premier  Healthcare Alliance, Earthwatch, and the law offices of LaVan & Neidenberg.

"The opportunities for organizations to adopt social business processes to connect people and speed innovation is limitless," said Alistair Rennie, general manager, social business, IBM. "A successful social business can break down the barriers to collaboration and transform the next-generation workforce, from device to delivery vehicle of your choice, to improve productivity and speed decision making."

For more information, visit

*IDC, “Worldwide Enterprise Social Software 2011 Vendor Shares, Jun 2012, Doc # 235273


Collaborative Leadership, Organizational Dynamics, CFALeadercast

It’s been awhile folks! 2012 has turned out to be a crazy busy year but one full of opportunities and most importantly, growth. Last Friday, I attended my 2nd annual Chic-Fil-A Leadercast event hosted by the very nice folks at the Laurel, Delaware Wesleyan Church. Once again, thought leaders from around the world gather to share their experiences, their insights, and strategies to become a better leader and decision maker.

A standout segment of yesterdays simulcast was around collaborative leadership and organizational dynamics. What is collaborative leadership? It’s self-explanatory isn’t it? Leadership defined by the dynamics and contributions of his or her team. Meaning, lets solve our problems with the best each of us has to offer within our skill-set and talent where we discuss, collaboratively, the best possible outcome. Great leaders surround themselves with great team members. Those team members create, collectively, the best possible solutions and innovations that allows those leaders to make the best and most informed decisions, again, for the best possible outcome.

What I took away from that segment was how collaborative leadership wasn’t about the technology, platform, or application of principles but how it started with people, first, whether in a conference room, coffee shop, or a commute to the office or a client. The way teams interact then stream those solutions collaboratively and leverage what is available to them via collaborative or social technologies. These platforms of communications enable actions at a much greater pace never before seen in almost real-time, especially when we are all geographically dispersed.  Instant messaging or chat, twitter, facebook, linkedin, IBM Connections, Jive, SocialText… all platforms driven by a simple concept that starts with people first, technology second. 

It’s compelling to think that the old ways of communicating found in the concepts of collaborative leadership ring true today. Take into consideration the *way* we collaborate can be at a much greater speed given the technologies that are available today whether that is via a technology *cloud* or as something as basic and assumed as email.

Learn more about the CFA Leadercast here —>

CEOs who tweet held in high regard


Financial services firm ING Direct Canada is known for its tweeting CEO, Peter Aceto. Aceto told eMarketer in a February 2012 interview that using social media helps him gauge how employees and consumers view the company and its products. “We saw it as a competitive advantage for us,” Aceto said. “There was no science. There was no ROI. We just needed to get going, start to build a community and learn about how we can use it.”

Via eMarketer

Social employees add enterprise value


True or False? Talking about the Jersey Shore over your company’s social network adds value to the enterprise. 

Answer: True, if the converation is happening between people who never before found a reason to speak.

RockTeam achieves IBM Premier Partner status #in

Very nice article in our local paper published last week.  Thanks, Cape Gazette!


The RockTeam, a local business, supports its clients’ leverage of social software and the latest technology to increase productivity and profitability. In recognition of this success, IBM has granted The RockTeam Premier Partner status.

Through the Premier Partner program, IBM recognizes top performers who not only maintain excellent customer relationships but also remain up-to-date on teaching, technical and product information skills. Attaining the Premier Partner designation with IBM reflects the RockTeam’s ongoing commitment to partnering with IBM and providing client value through innovative solutions. Fewer than 8 percent of all IBM business partners have qualified for this special recognition.

Upon being granted Premier Partnership, Carlos Casas, CEO and IBM champion, said, “Becoming an IBM Premier Business Partner sends a strong message to our clients and the business community that The RockTeam is committed to our company’s growth and to maintaining the legacy of excellence that we began more than 30 years ago as Lotus/Domino experts. By providing smart social business solutions, we and our customers can corner the edge that smart technology provides to the risk-takers and the established business community. We will continue to work hard to ensure that this partnership with IBM remains strong and relevant.”

To learn more about The RockTeam, go to